Apple officially unveils iPhone 8 and 8 Plus

During last night’s Apple Keynote event the much-rumored iPhone 8 and 8 Plus were officially announced.

As leaked information noted, the iPhone 8 features the same 4.7-inch display as the iPhone 7 with 2GB RAM and starts at 32GB of internal storage. The 8 Plus however boasts a 5.5-inch display.

The models possess a glass chassis and aluminum metal frames that match the finish. Its reinforced screen is made with steel, boasting the strongest screen on a smartphone.

The iPhones are available in silver, space gray, and gold colourways.

The iPhone 8 will retail for $699, comes in 64GB and 256GB storage spacing and will begin shipping from 22 September 2017.

Expected pricing in South Africa (estimation):
iPhone 8 64GB model = R12 999
iPhone 8 256GB model = R13 999

The iPhone 8 Plus will retail for $799, comes in in 64GB and 256GB storage spacing and will begin shipping from 22 September 2017.

Expected pricing in South Africa (estimation):
iPhone 8 Plus 64GB model = R13 999
iPhone 8 Plus 256GB model = R14 999

Brief overview of the features:

Better Camera and Photo Ability

The iPhone 8 has a 12-megapixel front camera with the 8 Plus featuring a 24-megapixel back camera, both of which boast brighter, sharper pictures, especially in low light.The 8 Plus has a Portrait Lighting feature in beta that creates a depth map to separate the subject from the background as the shot is composed for professional portrait shots. Different lighting effects can be chosen before and after photos, not unlike filters. Both possess 4K 60fps capabilities and is calibrated for AR.

Apple says the new imaging sensor is 83% more light efficient and uses less battery power as well, allowing you to shoot more photos and video on a charge.

Optical image stabilization will be present on not just the iPhone 8 Plus, but the iPhone 8 as well.

A new Apple-designed image signal processor delivers advanced pixel processing, wide color capture, faster autofocus in low light and better HDR photos, while a new quad LED True Tone Flash with Slow Sync results in more uniformly lit backgrounds and foregrounds. All this adds up to outstanding photos with vibrant, realistic colors and more detail.

The new camera also delivers the highest quality video capture ever in a smartphone with better video stabilization, 4K video up to 60fps and 1080p slo-mo up to 240fps. The Apple-designed video encoder provides real-time image and motion analysis for optimal quality video. With iOS 11, both iPhone 8 and iPhone 8 Plus support HEIF and HEVC for up to two times compression and storage for twice the photos and videos.

iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth-of-field effect in five different lighting styles.
Portrait Lighting is based on extensive research into the art and science of portraiture and core photographic lighting principles. It uses the dual cameras and the Apple-designed image signal processor to recognize the scene, create a depth map and separate the subject from the background. Machine learning is then used to create facial landmarks and add lighting over contours of the face, all happening in real time, giving customers even more power to express themselves through photography.

 

A New Wireless Future

The glass back design enables a world-class wireless charging solution. Wireless charging works with the established Qi ecosystem, including two new wireless charging mats from Belkin and mophie, available from apple.com and Apple Stores.

 

Next Level Speed

Inside is Apple’s new A11 processor and GPU, which has increased from four cores to six, making it much faster than its predecessor. Both have a rear-facing Touch ID sensor along with two vertical cameras, face-scanning technology, a louder speaker, sTrueTone technology and supports wireless charging via an inductive Qi charging pad. Alongside iOS 11, the device contains a much-needed improvement in Siri and a P2P payment feature.

 

Stay tuned for full South African release details.

 

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